BNP Paribas Sales brochure

A truly global real estate business

Client: BNP Paribas Real Estate
Agency: The Ideas Factory
Designer: ChrisWigan

BNP Paribas Real Estate is a specialised division of the financial services group BNP Paribas. The client recognised the need to revitalise what they felt was a rather dated sales brochure, so I was briefed to write new copy for the re-design. The Ideas Factory ran with the client’s existing river analogy concept that went on to inform the language and style of my writing.

 

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