67 Tufton Street

A piece of quintessential London

Client: Wrenbridge/The Ideas Factory
Designer: George Bradshaw
Architect: EPR Architects

67 Tufton Street, the former UK Cabinet Office is in the process of being refurbished into a range of stylish apartments and duplexes by developer Wrenbridge and EPR Architects. Working closely with design consultancy The Ideas Factory, I developed a Tone of Voice that would be applied to all marketing material. My brief was to ensure that the copy captured the high-end aesthetic of the development, the rich history of the area and the exceptional and prestigious location. Both the website and marketing brochure are decidedly sophisticated and luxurious in their aesthetic and employ a less is more approach in terms of copy.