A truly global real estate business
Client: BNP Paribas Real Estate
Agency: The Ideas Factory
Designer: ChrisWigan
BNP Paribas Real Estate is a specialised division of the financial services group BNP Paribas. The client recognised the need to revitalise what they felt was a rather dated sales brochure, so I was briefed to write new copy for the re-design. The Ideas Factory ran with the client’s existing river analogy concept that went on to inform the language and style of my writing.
