Nordic Stories

Client: Milliken
Agency: Design Corp

Milliken were launching a new range of carpets, inspired by the diverse landscapes of the Nordics.
I was briefed to write two pieces to open and close a concertina brochure that would be sent out to clients to introduce the range.
Working closely with the designer, my job was to capture in words her creative inspiration found on recent trips to Iceland and Denmark.

Brochure copy (extract)

Nordic Stories is inspired by the textural landscape, geological extremes, folklore
and modern culture of the Northern Hemisphere. Muted natural tones, black volcanic rock, deep blue lakes, rich golden moss, graphic landforms and bold architecture.

This collection represents the sensory experience that is the Nordics, a series of diverse countries that have collectively helped to define contemporary design culture.